In this lettering workshop, participants will arrive prepared with a logotype (either existing or from a personal project) that they would like to improve. By considering what tools and techniques were used to create the original, we will go back to the drawing board to complete a brilliant new interpretation.
Attendees will learn
- basic principles of calligraphy
- spacing theory
- sketching techniques
- the difference between good and evil (lettering)
(There will be logotypes on-hand for those who don't have one to bring)
James Edmondson is a freelance lettering artist and independent type designer based in San Francisco. You've seen his work—it's everywhere! James is responsible for Lavanderia, Wisdom Script, Edmondsans, Mission Script and more. His fonts are available for purchase at the Lost Type Foundry or on his personal website.
James was named among Print Magazine's New Visual Artists in 2013, and Typographica included Mission Script on their list of Typefaces of 2012. James recently completed his studies in the TypeMedia program at the Royal Academy of Art in the Netherlands.
AIGA/ MOCA Members Only, workshop is $45