In an instant, all the elements of packaging design – paper, typography, palette, shape, functionality – must come together to tell the story of a brand and to convey the character of the product that lies inside.
During Paper Specs next free webinar, Gregg Lukasiewicz, award-winning designer and head of Lukasiewicz Design, will show creatives the truth behind designing premium packaging with an emphasis on box wraps and how they can use his hands-on tips to create impactful packaging designs for their clients.
During the webinar, Lukasiewicz will share examples of the extraordinary work he’s done for Bond No. 9 (fragrance), Elizabeth Arden (beauty) and St. John (watch).
Highlights of his presentation include:
- Overview of Packaging Types: the Variety Available Today
- Styles of Rigid Packaging and Box Wraps: an In-depth Look
- Step-by-step Process from Concept to Finished Package
- Paper Considerations for Premium Packaging
Twenty-five lucky webinar attendees will be among the first people to receive the new NEENAH PACKAGING Box Wrap presentation swatchbook (to be released in June). This exciting and unique paper and print demonstration tool is now in production and will feature Neenah’s collection of premium packaging papers. Sure to inspire, the papers include elegant surfaces, sophisticated whites, and gorgeous textures and finishes ranging from pearlized to shimmery and breathtaking colors that complement current design trends.
You don’t want to miss Designing Premium Packaging.
Thursday, April 2
2 pm ET / 11 am PT