Sports matter, and sports fans understand design. Sports fans are the most ardent brand loyalists on earth. Each and every day, millions of people around the globe show their passion for sports as they devote countless hours and many billions of dollars to this very visible aspect of contemporary popular culture. Sports enthusiasts are tribal in nature. Logos and uniform designs often connect generations of fans who follow their favorite teams and athletes with dedication and intensity.
Todd Radom has been creating some the most visible brands in American professional sports for more than twenty years. Hear what it takes to design for sports, and hear why it’s like no other design niche anywhere. Todd will talk about the process of creating a Super Bowl logo, and will go in-depth on the origins and evolutions of some of the most time-honored brands from across the sports landscape.
Todd Radom is an independent graphic designer specializing in branding for professional sports franchises and events. Todd’s work includes the official logos for Super Bowl XXXVIII and the 2009 NBA All Star Game, as well as the graphic identity for Major League Baseball’s Washington Nationals and Los Angeles Angels, as well as many other pro franchises.
Among the leading designers in the professional sports industry, his two decades of work with the NFL, NBA, and Major League Baseball have resulted in some of the most familiar icons of our popular culture.
Todd is regarded as an expert on graphic design for professional sports, the aesthetics of baseball, and the dynamics of brand loyalty between consumers and professional sports franchises. He regularly appears in the media, most recently on ESPN College Gameday, and NPR.
He has been profiled or quoted in many publications, including The New York Times, The Washington Post, Fast Company, ESPN The Magazine, HOW Magazine and Print Magazine. Todd writes about sports branding and uniform design on his professional blog, Radom Thoughts (www.toddradom.com/blog) and also has popular Twitter feed (@ToddRadom.) He is also a contributing writer on sports brands, branding, and visual history for Sporting News.
Todd is currently a member of the Board of the SVA Alumni Society. He also volunteers for the Baseball Assistance Team, an organization dedicated to assisting members of the professional baseball community who are in need.
$10 Members/ Students