So often in the communication arts, young creatives and technologists are told to “stay in their lane” — purposely programmed to be fearful of toe-stepping, hand-raising and job-juggling. As a product of plurality himself, Jarrett Beeler, Creative Director and Co-Owner of Norfolk’s Sway Creative Labs makes the case against this tired tact through shared stories of his own time in advertising as a due-paying junior creative and eventual boutique business owner. Slashing Your Title will define the difference between generalists and “T-Shaped” employees, and offer tips on how to avoid the pitfalls of skill set stunting, how to sell yourself as multidimensional to hiring managers, and how to best to translate your versatility into value.
About Jarrett Beeler:
In his roles as a Producer, Strategist, and Creative, Beeler has won multiple Webby, FWA, Addy and Cannes Lion awards for his work with clients like Google, FedEx, Volvo and BF Goodrich. Since forming his own agency Sway in 2012 with co-owner Bryce Picard, he’s helped build an agency on the backs of a handful of extremely talented writers, designers, developers and producers that work collaboratively with clients and industry partners to craft inspiring and innovative brand experiences across a number of different mediums.
$5/AIGA Student Member