UxNorfolk Lecture Series Kickoff!

Join UxNorfolk at the Kickoff event of their UX Lecture Series.

WHEN: Thursday, March 28, 2013, 6:00–8:00 PM
WHERE: Hatch, 111 Granby Street, Norfolk, VA 23510


Erling Amundson  |  Using Social Media to Improve UX

User Experience teams can engage users and improve experiences through social media. Customer engagement through social media is often driven by marketing. Usability specialists have the skills to lead these efforts, benefiting their users, customers and the company. This presentation will introduce ideas like Social Personas and will get you inspired to lead Social UX initiatives at your company.

Felix Portnoy, PhD  | Avoiding ad avoidance: Deep dive into human perception and visual search

On October 27th, 1994, the novel online magazine HotWired (known today as Wired Magazine) introduced a new marketing tool that would revolutionize business and publishing—a banner ad for AT&T. In 2011, banner ads generated revenue of $6.8 billion in the United States alone, representing 21.5% of the online advertising revenue that year. While revenue of online advertising agencies has kept growing, the ability of individual web publishers to sustain themselves via ads has decreased dramatically. This talk will discuss the challenges of online ads while diving into the fundamental principles of human perception and cognition. In this talk you will learn how our attention guides our perception as well as applicable design recommendations for visual interfaces.

Chandler Turner  |  The Use of Laddering Theory in Discovery and its effect on Content Creation: What does a “cutting edge” website really mean?

When the discovery process begins prior to writing website content, you can figure that the first answer to a tough question is an out and out lie. Yes, that is right, a lie, or at the very least, a misdirection. The first step in fixing the problem is to understand why it happens. The second step is to understand how to spot the lie and uncover the real answer to your questions. It is only after proper discovery that you can begin to uncover the correct corporate story that should be told online, what should be avoided, and what should likely change within an organization.


By aigahamptonroads
Published March 19, 2013